Marketing Pillars:
Part of Your Marketing Plan
Diversifying your Marketing Risk

What Is It and Why Your Business Cannot Survive Without It

A half-day (3 hour) high impact marketing session for business owners. Experience the Complete Marketing Makeover Process for your business. The session follows a systematic process to revitalize your marketing efforts.

The following key marketing processes are covered:

• Marketing Analysis: Conducting your own marketing situation analysis.
• Strategy Development: Setting out your strategy.
• 29 Step Copy Writing Process: This process assists with developing copy for your services or products.
• Marketing Pillars: Choose your marketing pillars from a list of over 45 pillars.
• Your Core Marketing Message: Essential communication messages.
  
• Action Plan: Detail action steps on prioritised pillars to be able to implement them successfully in your business.
• Review and Monitor: You cannot improve that what you do not measure. In this step review planned actions against results; adjust as required.

The session is ideal for business owners, entrepreneurs and business managers. The session includes refreshments and a workbook with exercises.

Investment: The fee for the session is R5970. This includes a workbook and refreshments.